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Author Question: A neighborhood business district (NBD) generally contains several small stores, with a major ... (Read 28 times)

cdr_15

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on: Jun 29, 2018
A neighborhood business district (NBD) generally contains several small stores, with a major retailer being either a supermarket or a variety store.
 
 Indicate whether the statement is true or false

Question 2

Which of the following statements best defines coverage?
 a. The actual number of target customers that come into contact with a given advertising message.
  b. The theoretical maximum number of a retailer's target market that can be reached by the medium.
  c. The number of newspapers in which a retailer advertises.
  d. The strength of the impression of an advertisement on potential customers.
  e. The number of consumers in the retailer's target market actually reached.


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yahahah24021

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T

Answer to Question 2

B


cdr_15

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Reply #2 on: Jun 29, 2018
Thank you


yahahah24021

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Reply #3 on: Jun 29, 2018
No problemo


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