A secondary business district (SBD) is a shopping area that evolves to satisfy the convenience-oriented shopping needs of the trading area; such locations usually have a supermarket as their anchor store.
Indicate whether the statement is true or false
Question 2
Which of the following statements about the Internet is FALSE?
a. The Internet is the leading form of miscellaneous advertising used by retailers today.
b. The Internet is playing an important promotional role for retailers.
c. A key aspect of the Internet is its ability to provide customers with information.
d. The communication elements of advertising, sales promotion, and public relations are all strategic options a retailer can use when communicating with its various publics through the Internet.
e. The Internet provides a platform for a retailer to employ a relatively low-cost integrated marketing communications mix.
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