Although traditional stores are constrained by geographic factors, a virtual store does not face these geographic constraints.
Indicate whether the statement is true or false
Question 2
When a retailer's advertising message depicts the consumer in everyday settings using the retailer's products, the retailer is said to be using a(n) _____ approach.
a. everyday
b. lifestyle
c. reality
d. day-to-day
e. slice-of-life
