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Author Question: A retailer's home page on the Internet is equivalent to a local retailer's storefront. Indicate ... (Read 164 times)

storky111

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on: Jun 29, 2018
A retailer's home page on the Internet is equivalent to a local retailer's storefront.
 
 Indicate whether the statement is true or false

Question 2

When a retailer's advertising message creates a scenario for the customer's imagination that is built around the retailer's products, the retailer is said to be using a(n) _____ approach.
 a. mood/image
  b. fantasy
  c. humorous
  d. lifestyle
  e. slice-of-life


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Gabe

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T

Answer to Question 2

B


storky111

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Reply #2 on: Jun 29, 2018
Thank you :)


Gabe

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Reply #3 on: Jun 29, 2018
Happy to help you


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