A(n) _____ is when there is no better use for a site than the retail store that is being planned for that site.
a. terminal retail location
b. 100-percent location
c. idealized retail site location
d. measured response to retail density
e. freestanding location
Question 2
Cooperative advertising:
a. is always a good deal for retailers since either the manufacturer or another retailer will pay for part of their advertising costs.
b. requires that retailers cooperate with advertising media when scheduling the ads.
c. is a practice used only in the apparel market today.
d. involves manufacturers or other retailers sharing a retailer's advertising expense.
e. is used to determine what part of the ad budget will be spent in each medium.
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