Which of the following does NOT result in a larger trade area for a retail store?
a. Sale of specialty products
b. Higher consumer mobility
c. Larger store size in terms of square feet of space
d. A larger distance between competing stores
e. Sale of convenience goods
Question 2
The affordable method, percentage-of-sales method, and task-and-objective method are all methods used to determine the amount to be spent on:
a. inventory levels.
b. promotion.
c. market research.
d. store site selection.
e. customer satisfaction.
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