When a community has a high amount of square feet per employee, it potentially indicates:
a. that a low level of retail technology exists in the community.
b. a low level of self-service retailing.
c. a desire for more service.
d. that a low level of service technology exists in the community.
e. a high level of self-service retailing.
Question 2
All of the following are steps in a retail advertising campaign EXCEPT:
a. designing the message.
b. researching the target market.
c. budgeting for the campaign.
d. selecting the media to use.
e. evaluating the campaign's results.
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