If average store profitability is high in a trading area, then the trading area is most likely to be:
a. understored.
b. declining.
c. overstored.
d. undersaturated.
e. hypercompetitive.
Question 2
Which of following is a reason why the promotion activities of the retailer's channel partners may sometimes conflict with the retailer's goals?
a. Manufacturers expect the retailer to pay for all advertising.
b. Manufacturers want to promote the price and not the features of their products.
c. Manufacturers tend to be more short-term oriented than retailers with their ads.
d. Retailers are interested in telling the customers that they have the product available for purchase at a convenient location, not what the product's features are.
e. Manufacturers carry a larger variety and breadth of products than do retailers.
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