Author Question: When there are too many stores in a community to yield a fair return on investment, a community is ... (Read 109 times)

xroflmao · **on:** Jun 29, 2018

When there are too many stores in a community to yield a fair return on investment, a community is said to be:
a. retail lacking.
b. understored.
c. unsaturated.
d. overstored.
e. oversaturated.

Question 2

Which of the following is NOT a good guideline to follow when developing a promotional campaign?
a. Try to utilize promotions that are consistent with your store image.
b. Review the success or failure of last year's promotions before developing this year's promotions.
c. Remember that consumers always love a sweepstakes with a big grand prize; thus, never use price promotions when a sweepstakes is available.
d. Use appeals that are of interest to your target market and that are realistic to obtain.
e. Make sure your objectives are measurable.