The active involvement of the customer in the retailer's core ...

[APUS57]

The active involvement of the customer in the retailer's core activities is known as:
 a. co-production.
  b. co-creation of value.
  c. co-participation.
  d. co-exchange.
  e. co-involvement.

Question 2

The level of one's desire to resolve a particular problem depends on the magnitude of the gap between the consumer's desired and actual states, and the importance of the problem.
 
 Indicate whether the statement is true or false

[s.meritte]

Answer to Question 1

A

Answer to Question 2

T

[APUS57]

Great answer, keep it coming

[cpetit11]

Excellent