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Author Question: GIS can be used by the retailer for all of the following EXCEPT: a. market selection. b. site ... (Read 49 times)

Capo

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  • Posts: 545
on: Jun 29, 2018
GIS can be used by the retailer for all of the following EXCEPT:
 a. market selection.
  b. site analysis.
  c. analyzing the sales of competitors.
  d. advertising management.
  e. evaluation of store managers.

Question 2

Retailers use _____, which consists of four components (advertising, sales promotion, publicity, and personal selling), as a means to bring traffic into their stores.
 a. the marketing mix
  b. promotion
  c. a sales generation plan
  d. the retail mix
  e. competition analysis


amandanbreshears

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  • Posts: 320
Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

B


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