Answer to Question 1
The various aspects the retailer has to keep in mind in designing a virtual store are:
Keep content current. Online consumers browse frequently, so it is very important to continually update information on the site. Two aspects should be considered: merchandise presentation and merchandise description.
Make the site easy and enjoyable to use. This means that users with little or no experience either online or with your product category should be able to move easily about the site and find the information they desire.
Structure an online community where consumers can interact with one another or contribute to the site's content. Offering potential consumers an opportunity to become involved in the site can build a loyal clientele.
Answer to Question 2
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