Fitting rooms, where most shoplifting occurs, should be placed near the receiving areas so that an employee can monitor what is occurring in each room.
Indicate whether the statement is true or false
Question 2
Regarding women in the labor force, retailers should:
a. realize that full-time, working women tend to do more in-home shopping than any other group.
b. remember that special services are more important than price in capturing the time-pressed shopper's store loyalty.
c. realize that price is the most important factor in determining store selection.
d. remember that this segment works hard during the week and wants to enjoy the weekend; thus, retailers should avoid having weekend sales.
e. realize that household incomes for dual wage earner-couples are falling in comparison to other households; thus, retailers should ignore this market.
Much time and effort occurs between the development of a research idea and the statistical analysis
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