Author Question: Web site traffic patterns can help Internet marketers find the right audience because online traffic ... (Read 1049 times)

luminitza · **on:** Jun 29, 2018

Web site traffic patterns can help Internet marketers find the right audience because online traffic patterns are relatively stable.

Indicate whether the statement is true or false

Question 2

For leader pricing to be effective, which of the following guidelines should be followed?
a. Not many customers should actually want to buy the leader item.
b. The leader item must have had a very high markup before being discounted.
c. The leader item must have narrow appeal within the retailer's target market.
d. The leader item must be an item frequently purchased by the consumer.
e. It should never be sold below cost.