Author Question: After being introduced to a higher-priced washing machine, the customer expresses a desire to ... (Read 70 times)

Chloeellawright · **on:** Jun 29, 2018

After being introduced to a higher-priced washing machine, the customer expresses a desire to purchase a lower-priced item. When this happens, the customer is said to have:
a. bailed.
b. traded up.
c. yielded.
d. traded down.
e. extended.

Question 2

Which of the following statements about sensory marketing is true?
a. Effective store designs should appeal only to the senses of sight and sound.
b. Background music is no longer considered a valuable marketing tool to influence shopper behavior.
c. Retailers today are trying to use lighting as a key in-store marketing tool to put consumers in the mood.
d. The tempo of music affects how long shoppers stay in a store.
e. The placement of ads in a store's background music is illegal in the United Sates.