Author Question: _____ include(s) the activities the retailer performs that influence (1) the ease with which a ... (Read 39 times)

casperchen82 · **on:** Jun 29, 2018

_____ include(s) the activities the retailer performs that influence (1) the ease with which a potential customer can shop or learn about the store's offering, (2) the ease with which a transaction can be completed once the customer attempts to make a purchase, and (3) the customer's satisfaction with the purchase.
a. Customer services
b. Customer satisfaction
c. Segmentation analysis
d. Transaction verification
e. Posttransaction satisfaction

Question 2

A tying agreement:
a. ties a retailer to multiple wholesalers.
b. is an agreement whereby a retailer forces a seller to offer only their strongest products or have all its products be excluded from the retailer's store.
c. ties one exclusive territory to the sale of one product.
d. requires that a retailer only buy merchandise from a certain group of suppliers.
e. exists when a seller with a strong product or service requires a buyer to purchase a weak product or service as a condition for buying the strong product or service.