An example of a _____ pricing policy is when movie theaters give discounts to special groups, such as seniors.
a. customary
b. variable
c. leader
d. specified
e. flexible
Question 2
Which of the following is NOT a characteristic of an effective visual merchandising display?
a. It is not typically associated with a shopable fixture.
b. It is usually located in a focal point or feature area of the store.
c. It is most widely used by discounters and other low-price retailers.
d. It makes use of props in addition to the merchandise.
e. It does not have to include merchandise.
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