Discuss the components of SWOT analysis used by a retailer. What ...

[Bernana]

Discuss the components of SWOT analysis used by a retailer. What primary objection would a retailer have for conducting a SWOT analysis?

Question 2

Attempts by a manufacturer to limit the geographical area in which a retailer may resell its products are called _____ restrictions.
 a. geographical
  b. sales
  c. territorial
  d. tying
  e. physical

[parshano]

Answer to Question 1

A SWOT analysis (SWOT for strengths, weaknesses, opportunities, and threats), involves asking the following questions.
Strengths:
 What major competitive advantage(s) do we have?
 What are we good at?
 What do customers perceive as our strong points?
Weaknesses:
 What major competitive advantage(s) do competitors have over us? What are competitors better at than we are?
 What are our major internal weaknesses?
Opportunities:
 What favorable environmental trends may benefit our firm?
 What is the competition doing in our market?
 What areas of business that are closely related to ours are undeveloped?
Threats:
 What unfortunate environmental trends may hurt our future performance?
 What technology is on the horizon that may soon have an impact on our firm?

Primary objection for conducting SWOT analysis would be for a retailer who wants to develop a strategy to differentiate itself starts with an analysis of the retailer's strengths and weaknesses as well as the threats and opportunities that exist in the environment.

Answer to Question 2

C