Author Question: You have decided that one of the goals of your retail expansion is to establish a loyal customer ... (Read 97 times)

corkyiscool3328 · **on:** Jun 29, 2018

You have decided that one of the goals of your retail expansion is to establish a loyal customer base before the competition is able to do so. Therefore, when you enter a new trading area with a new product or service, you should use a _____ price strategy.
a. late markdown
b. penetration
c. status quo
d. skimming
e. cost-plus

Question 2

The _____ layout is essentially a variation of the free-flow, grid, and loop layouts, and combines the advantages of all three.
a. complex
b. spine
c. master flow
d. flexible
e. mixed