Author Question: Target market refers to the group of consumers that a retailer is seeking to serve. Indicate ... (Read 114 times)

Zulu123 · **on:** Jun 29, 2018

Target market refers to the group of consumers that a retailer is seeking to serve.

Indicate whether the statement is true or false

Question 2

Burger Blaster claims on its website that it uses only the best beef in making its burgers, unlike Burger Barn, its largest competitor. Actually, Burger Blaster and Burger Barn buy exactly the same type of beef from the same wholesaler, and Burger Blaster's management knows it. As a result of Burger Blaster's claims, Burger Barn's sales fall. Burger Blaster is probably guilty of:
a. deceitful diversion of patronage.
b. bait advertising.
c. deceptive advertising.
d. puffery.
e. deceptive sales practices.