Author Question: The term floor plan in retailing refers to: a. the process of deciding what price zones should be ... (Read 31 times)

sc00by25 · **on:** Jun 29, 2018

The term floor plan in retailing refers to:
a. the process of deciding what price zones should be placed next to each other.
b. planning budgets, promotions, and specific activities for each department over a given period of time.
c. the activities associated with the planning of store lighting, designs, colors, and other elements of the store environment.
d. where merchandise and customer service departments are located, how customers circulate through the store, and how much space is dedicated to each department.
e. planning merchandise mixes, prices, and inventory for each department in a store.

Question 2

A retailer's conversion refers to getting shoppers in your store and converting them into customers, at the lowest operating cost possible that is consistent with the level of service that your customers expect.

Indicate whether the statement is true or false