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Author Question: The presentation of merchandise is a critical factor in the selling power of a store and its overall ... (Read 133 times)

jace

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The presentation of merchandise is a critical factor in the selling power of a store and its overall image. For bookstores, a face-out merchandise presentation of books as opposed to spine-out presentation:
 a. is no longer used due to space constraints.
  b. enhances store sales because face-out presentation allows the retailer to stock more titles.
  c. creates a discount store atmosphere.
  d. results in a consumer perception of cramming a huge selection of titles at low prices.
  e. creates the image of a specialty book boutique that carries a limited selection of exclusive titles and is therefore a rather pricey place to shop.

Question 2

When a retailer donates money to charity, this is considered a personal objective.
 
 Indicate whether the statement is true or false



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ndhahbi

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Answer to Question 1

E

Answer to Question 2

F





 

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