Author Question: A retailer located downtown will likely offer different services than one located in a suburban ... (Read 143 times)

LCritchfi · **on:** Jun 29, 2018

A retailer located downtown will likely offer different services than one located in a suburban shopping center, even if they sell the same merchandise.

Indicate whether the statement is true or false

Question 2

Which of the following refers to a retailer's traffic strategy?
a. Having the right merchandise, using the right layout and display, and having the right sales force
b. Providing the appropriate level of service that the customers expect
c. Getting shoppers and converting them into customers at the lowest operating cost possible
d. Converting shoppers into customers by having them purchase merchandise
e. Getting shoppers into the store