Author Question: _____ occur when there is a disagreement about which member of the marketing channel should make ... (Read 172 times)

a0266361136 · **on:** Jun 29, 2018

_____ occur when there is a disagreement about which member of the marketing channel should make decisions.
a. Perceptual incongruity
b. Domain disagreements
c. Goal incompatibility
d. Gray marketing
e. Dual distribution

Question 2

To work as an effective pricing strategy, yield management must involve low incremental costs compared with what?
a. consumer demand
b. average cost
c. product availability
d. loyalty incentives