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Author Question: When a retailer sets goals and objectives based on a comparison of its actions against its ... (Read 106 times)

dbose

  • Hero Member
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  • Posts: 597
on: Jun 29, 2018
When a retailer sets goals and objectives based on a comparison of its actions against its competitors, it is establishing:
 a. financial performance objectives.
  b. market performance objectives.
  c. personal objectives.
  d. competitive pricing objectives.
  e. societal objectives.

Question 2

Prior to pulling its products out of Target, Tupperware made its products available in the giant retailer's stores. Independent Tupperware sales representatives complained that this had a detrimental effect on Tupperware parties. This was an example of:
 a. perceptual incongruity.
  b. domain disagreements.
  c. goal incompatibility.
  d. gray marketing.
  e. dual distribution.


livaneabi

  • Sr. Member
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  • Posts: 328
Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

E


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