Consider this mission statement: Dad's Tasty Dogs will utilize the friendly, proven expertise of its employees and the finest ingredients to provide customers with great tasting hot dogs at a fair price.. What element of a good mission statement is missing?
a. How the retailer uses or intends to use its resources
b. A market share goal
c. How it expects to relate to the ever-changing environment
d. The kinds of value it intends to provide in order to serve the needs and wants of the customer
e. A SWOT analysis
Question 2
A customer visits Best Buy to learn about the different models, their features, and the usage of new digital cameras. This customer then leaves the store without purchasing the camera from Best Buy and makes the actual transaction on Amazon.com. This is an example of:
a. diverting.
b. gray marketing.
c. free-riding.
d. goal incompatibility.
e. perceptual incongruity.
A stallion with a proven competition record is one criterion for being a suitable sire.
Example of an Explanation of Benefits statement.
Example of Reconciling a Bank Statement Cont.
Halos, Sun Dogs, and Sun Pillars
Examples of Mission Statements