Author Question: _____ occurs when the retailer and supplier have different perceptions of reality. a. Perceptual ... (Read 65 times)

vinney12

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_____ occurs when the retailer and supplier have different perceptions of reality.
 a. Perceptual incongruity
  b. Domain disagreements
  c. Goal incompatibility
  d. Gray marketing
  e. Dual distribution

Question 2

A business traveler is less likely than which of the following to be price sensitive about the cost when booking a hotel room.
 a. employer
  b. tourist
  c. retiree
  d. family



akemokai

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Answer to Question 1

A

Answer to Question 2

a



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