Vertical marketing channels are typically classified into the following three categories:
a. contractual, administered, and corporate.
b. cooperatives, owned, and voluntary.
c. wholesaler-sponsored, retailer-sponsored, and franchised.
d. vertical, horizontal, and interfaced.
e. facilitating, primary, and conventional.
Question 2
Most online product research tools do not have to rely on the notion that individuals respond to a virtual setting much like do in real physical environment.
Indicate whether the statement is true or false