Author Question: Retailers want customers to make purchases in their stores; thus, retailers should mention the ... (Read 92 times)

Hungry! · **on:** Jun 29, 2018

Retailers want customers to make purchases in their stores; thus, retailers should mention the product's features, not its price, in their ads.

Indicate whether the statement is true or false

Question 2

Which of the following statements about private label brands is false?
a. Private labels allow the retailer to control the costs associated with developing, making, sourcing, and promoting the label.
b. Private labels are advertised in the newspaper as brands and are heavily promoted in stores.
c. Private label brands are usually sold at lower prices than manufacturer's brands.
d. Private label brands have been successful in the grocery industry, while failing in most other retail sectors.
e. Some retailers can't use private labels unless they are part of a buying group.