Author Question: The dominance of Walmart can be attributed to Sam Walton's realization that: a. most of any ... (Read 31 times)

mpobi80 · **on:** Jun 29, 2018

The dominance of Walmart can be attributed to Sam Walton's realization that:
a. most of any product's cost gets added after the item is produced.
b. consumers desire great selection and are willing to pay higher prices to obtain that selection.
c. most consumers prefer to complete all of their shopping in one store to minimize their overall shopping time.
d. most consumers would prefer to shop in large stores rather than small stores as they believe that larger stores offer higher customer service.
e. the company's primary focus should be on its profits.

Question 2

The late Michael O'Connor, former president of the Super Market Institute, suggested that the failure of many U.S. retailers to succeed in international markets was due to:
a. retailers from larger countries having operated in successful economies and therefore tending to be less involved in the small details when going international.
b. customers from other countries not understanding how retailers should operate.
c. the competitive intensity in international markets being too high.
d. increased distribution costs making U.S. retailers uncompetitive when they expanded internationally.
e. executives being sure of themselves, and not seeking more counsel or listening to more opinions before developing strategic plans.