Identify the incorrect statement about e-tailing.
a. It enables consumers to shop when they like and from where they like.
b. It provides access to vast amounts of information, ranging from a product's attributes to who has the lowest price.
c. Many e-tailers offer personalized help online.
d. With some Internet websites, individuals can band together for group buying.
e. Some e-tailers may have to discontinue some product categories as consumers engage in outshopping.
Question 2
Cost-per-action is the number of online visits that achieve a particular result divided by what?
a. duration of campaign
b. price of campaign
c. visitors to the site
d. click-through rate
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