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Author Question: Which of the following is an example of lean back media consumption? a. Downloading music b. ... (Read 394 times)

APUS57

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on: Jun 29, 2018
Which of the following is an example of lean back media consumption?
 a. Downloading music
  b. Clicking banner ads
  c. Viewing television commercials
  d. Registering with a web site

Question 2

Procter & Gamble's laundry detergent site www.tide.com is an example of what kind of brand architecture?
 a. Branded House
  b. House of Brands
  c. Inhouse Branding
  d. Branded banner


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Smiles0805

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Reply #1 on: Jun 29, 2018
Answer to Question 1

c

Answer to Question 2

b


APUS57

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Reply 2 on: Jun 29, 2018
Gracias!

Liddy

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Reply 3 on: Yesterday
Excellent

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