Author Question: Which of the following about a nominal scale is FALSE? a. You are studying the product life cycle ... (Read 78 times)

karen · **on:** Jun 29, 2018

Which of the following about a nominal scale is FALSE?
a. You are studying the product life cycle phenomenon attempting to classify certain products into the following stages: introduction, growth, maturity, saturation, and decline. This represents nominal scaling.
b. With a nominal scale, the numbers assigned to individuals or categories are arbitrary.
c. The respondent's gender is an example of a nominal scale.
d. Both a and b.
e. a, b, and c.

Question 2

Which of the following statements about nominal scales is TRUE?
a. The numbers identify the objects.
b. The numbers order the objects.
c. The median can be used as the measure of average.
d. The mean can be used as the measure of average.
e. Both a and c.