Author Question: Behavioral intentions studies are conducted to identify market segments, profiles of heavy product ... (Read 102 times)

maychende · **on:** Jun 29, 2018

Behavioral intentions studies are conducted to identify market segments, profiles of heavy product users, and occasions for consumption.

Indicate whether the statement is true or false

Question 2

According to marketing researchers, motives:
a. are different from drives.
b. involve the determination of how people behave.
c. refer to external states that direct behavior toward goals.
d. involve the determination of why' in human behavior.
e. are inner states that may energize but do not direct or move behavior toward a goal.

Madisongo23 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
Consumer segmentation studies which are conducted to identify market segments. Such studies are also used to identify profiles of heavy product consumers and occasions for consumption.

Answer to Question 2

D