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Author Question: United Colors of Benetton, ADM, Supermarket to the World, and Philips' Let's Make Things Better, ... (Read 67 times)

bcretired

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on: Jun 29, 2018
United Colors of Benetton, ADM, Supermarket to the World, and Philips' Let's Make Things Better, which feature individuals and synopses from different countries, are all examples of:
 a. global consumer culture positioning
  b. local consumer culture positioning
  c. foreign consumer culture positioning
  d. united consumer culture positioning

Question 2

Joe is conducting research for the marketing department of Major League Baseball about the effects of sports strikes on ticket sales. The regression model he has developed is from information and data he found in sports journals, periodicals, and newspapers. Joe is using what kind of data in his research?
 a. Primary data
  b. Secondary data
  c. Survey data
  d. Focus group data
  e. Experimental data


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ryrychapman11

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Reply #1 on: Jun 29, 2018
Answer to Question 1

A
Among such messages are United Colors of Benetton, ADM, Supermarket to the World, and Philips' Let's Make Things Better, which feature individuals and synopses from different countries. Such strategies are examples of global consumer culture positioning and identify a particular brand as a symbol of a given global culture.

Answer to Question 2

B


bcretired

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Reply 2 on: Jun 29, 2018
Gracias!

shailee

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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