Author Question: Consumer ethnocentrism is the belief that a. a particular culture is superior to another and that ... (Read 78 times)

WhattoUnderstand · **on:** Jun 29, 2018

Consumer ethnocentrism is the belief that
a. a particular culture is superior to another and that strategies used in the home country will work just as well abroad.
b. purchasing foreign products is wrong because it hurts the domestic economy, causes losses of jobs, and is plainly unpatriotic.
c. home country products are inferior to imports, which typically leads to a trade deficit.
d. all consumers are essentially the same, which leads to a standardized marketing campaign across cultures.

Question 2

A mink coat retailer wishes to locate in cities that may offer good market potential for their coats. They need cities with average incomes exceeding 85,000 . However, the secondary information source they find has an income category of 70,000 to 100,000 . This represents a major disadvantage of secondary data, which is:
a. different units of measurement.
b. different class definition.
c. out of date data.
d. data having high credibility.
e. Both a and b.

Cnarkel · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B
Consumer ethnocentrism is the belief that purchasing foreign products is wrong because it hurts the domestic economy, causes losses of jobs, and is plainly unpatriotic. Ethnocentrism is the belief that a particular culture is superior to another and that strategies used in the home country will work just as well abroad.

Answer to Question 2

B