Addressing a German business person by his or her last name ...

[ETearle]

Addressing a German business person by his or her last name instead of using a first name is an example of observing a cultural adiaphora.
 
 Indicate whether the statement is true or false

Question 2

Bob's Cookie Company has decided to test market their new sugarless chocolate chip cookie. A major question the company hopes to answer with the test market project concerns distributor acceptance of this product. Which method of test marketing would be most appropriate in this situation?
 a. Controlled test marketing
  b. Standard test marketing
  c. Forced-distribution test marketing
  d. Simulated test marketing
  e. Electronic test marketing

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Answer to Question 1

F
Addressing a German business person by his or her last name instead of using a first name is an example of observing a cultural imperative. Imperatives refer to what one must or must not do in a certain culture, and in Germany a person must be addressed by his or her last name, even in close business relationships.

Answer to Question 2

B