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Author Question: Cultures are groups of individuals with shared value systems based on ethnicity or common ... (Read 22 times)

FButt

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on: Jun 29, 2018
Cultures are groups of individuals with shared value systems based on ethnicity or common background.
 
 Indicate whether the statement is true or false

Question 2

A marketing professor uses his students as subjects in a blind taste test in order to test the hypotheses that there is a significant difference between three brands of gourmet coffee. He is trying to enhance and extend an existing academic model of consumer choice that is widely used in consumer behavior. This is an example of _____ research.
 a. exploratory
  b. basic
  c. descriptive
  d. causal
  e. Both b and c


tofugiraffe

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F
Subcultures are components of the broad culture. Subcultures are groups of individuals with shared value systems based on ethnicity or common background.

Answer to Question 2

D


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