Author Question: Companies operating in countries that are similar to their home-country are likely to use an ... (Read 113 times)

urbanoutfitters · **on:** Jun 29, 2018

Companies operating in countries that are similar to their home-country are likely to use an organizational structure that
a. is centralized.
b. is decentralized.
c. integrates operations between the home and host countries.
d. uses a worldwide regional division structure.

Question 2

Which of the following statements is true of consumers who are highly attached to a brand?
A) They are content with the oldest models of their favorite brand.
B) They work as their favorite brand's paid salesforce.
C) They are less likely to talk about their favorite brand.
D) They are least likely to forgive their favorite brand's minor mishaps.
E) They serve as brand ambassadors of their favorite brand.

jomama · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C
Companies operating in countries that are similar to their home-country are likely to use similar strategies. These companies would opt for an organization that would integrate operations between the home and host countries.

Answer to Question 2

E