Author Question: Under which conditions is a firm likely to use a decentralized organizational structure? a. When a ... (Read 148 times)

michelleunicorn

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Under which conditions is a firm likely to use a decentralized organizational structure?
 a. When a firm enters the international market through exporting.
  b. When government policies are unstable.
  c. When the firm operates in an area with a poorly educated work force.
  d. All of the above are true.

Question 2

When consumers who are involved in two cultures and are fluent in two languages are exposed to an ad in one of the languages they know, the aspects of their self-concepts that relate to that language's cultural background are activated. This phenomena is called _____.
 A) affective realism
  B) cognitive inference
  C) global recognition
  D) phonetic intelligence
  E) frame switching



joewallace

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Answer to Question 1

B
Firms that are involved in international marketing primarily through exportation are likely to use a centralized strategy. Also, when qualified managers cannot be found in the target country, the firm is likely to rely on its own talent and use a centralized strategy. However, when qualified labor exists or when the environment is unstable, a decentralized organizational structure is often helpful.

Answer to Question 2

E



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