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Author Question: Anya was born in Russia, educated in America, and represents Ford in Moscow. Which type of ... (Read 91 times)

j.rubin

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on: Jun 29, 2018
Anya was born in Russia, educated in America, and represents Ford in Moscow. Which type of salesperson is Anya most likely to be?
 a. Home-country national c. Third-country national
  b. Host-country national d. Mercenary expatriate

Question 2

Segmentation systems such as _____ group areas and neighborhoods into more precise clusters based on consumers' similarities in demographic characteristics and consumption lifestyles.
 A) neural networks
  B) SPSS
  C) PRIZM
  D) Latent Class Analysis
  E) precision marketing


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katkat_flores

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
The host-country national works in her home country for an international corporation. She understands the U.S. business environment, is well trained technically at an accredited U.S. institution, and is willing to return to her home country to work for a U.S. multinational firm. This may be found in the Host-country Nationals section (15-1b).

Answer to Question 2

C


j.rubin

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Reply 2 on: Jun 29, 2018
Gracias!

Liddy

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Reply 3 on: Yesterday
Wow, this really help

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