The benefit of cluster analysis is that it allows marketers to: ...

[casperchen82]

The benefit of cluster analysis is that it allows marketers to:
 A) increase the ability of consumers to process information.
  B) change the decision-making processes of consumers.
  C) segment and target consumers more effectively.
  D) reach a wider area of consumers using advertising.
  E) encourage consumers to rely on their own judgment.

Question 2

____ determines access to the market and affects distribution decisions.
 a. geology c. climate
  b. hydrology d. population

[macagnavarro]

Answer to Question 1

C

Answer to Question 2

B
Hydrology determines access to the market and affects distribution decisions.