Author Question: A hard sell approach is not likely to be successful in most Asian countries. Indicate whether the ... (Read 80 times)

charchew · **on:** Jun 29, 2018

A hard sell approach is not likely to be successful in most Asian countries.

Indicate whether the statement is true or false

Question 2

Marketers prefer building brand awareness among adults to building it among teens because teens do not have much purchasing power.

Indicate whether the statement is true or false

at · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

T
A hard sell is not likely to be successful in most Asian countries, where modesty, a humble attitude, and respect are seen as valuable traits.

Answer to Question 2

False