Author Question: Explain the difference between corporate, image and advocacy ... (Read 61 times)

danielfitts88 · **on:** Jun 29, 2018

Explain the difference between corporate, image and advocacy advertising.

Question 2

Mediavoid, a think tank, conducted a study on adolescents between the ages 14 and 18 and found that those who watch violent television shows and movies are more likely to buy cigarettes, indulge in drug use, and consume alcoholic drinks. This is an example of how the media can:
A) reduce tie-strength between a brand and its consumers.
B) influence the buying behavior of consumers.
C) negatively affect consumer socialization.
D) encourage consumers to form stronger social ties.
E) increase attention to advertising.

dudman123 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

Corporate advertising is used to promote the company behind the different brands. Image advertising is used to enhance perceptions of a company in a given market. Advocacy advertising is used by companies to stress a particular point of view.

Answer to Question 2

C