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Author Question: Which statement regarding sales promotion activities is true? a. Promotion campaigns are global in ... (Read 101 times)

TVarnum

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on: Jun 29, 2018
Which statement regarding sales promotion activities is true?
 a. Promotion campaigns are global in nature.
  b. Sales promotion tools can actually contribute to strengthening brand perceptions.
  c. Sales promotion activities are often conducted independently of advertising activities.
  d. Sales promotions rarely contribute to strengthening brand perceptions and attitudes.

Question 2

Disposition refers to:
 A) consumers' elevated mood levels.
  B) getting rid of meaningless or used-up items.
  C) using products after acquisition.
  D) acquiring products to improve one's mood.
  E) marketing strategies used to retain consumers.


ultraflyy23

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Global sales promotion campaigns are very rare - legal restrictions on sales promotion differs from one country to another. Sales promotion tools can actually contribute to strengthening brand perceptions and attitudes and sales promotion activities are often conducted in conjunction with advertising activities. This may be found in the Consumer Sales Promotion section (14-2).

Answer to Question 2

B


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TVarnum

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Reply #2 on: Jun 29, 2018
Thank you :)


ultraflyy23

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Reply #3 on: Jun 29, 2018
Happy to help you


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