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Author Question: Which type of advertising is used to enhance perceptions of a company in a given market? a. ... (Read 77 times)

DelorasTo

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on: Jun 29, 2018
Which type of advertising is used to enhance perceptions of a company in a given market?
 a. Corporate advertising c. Advocacy advertising
  b. Image advertising d. Umbrella advertising

Question 2

In the context of responses to dissatisfaction, complaining is:
 A) less likely as the level of dissatisfaction increases.
  B) more likely when motivation, ability, and opportunity are high.
  C) more likely when the severity of a problem decreases.
  D) less likely when the fairness of an exchange is higher.
  E) more likely when the offering is insignificant and time consuming.


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marict

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Image advertising is used to enhance perceptions of a company in a given market. Corporate advertising is used to promote the company behind the different brands. Advocacy advertising is used by companies to stress a particular point of view. Umbrella advertising is not discussed in this chapter.

Answer to Question 2

B


DelorasTo

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

xiaomengxian

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Reply 3 on: Yesterday
Wow, this really help

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