« previous next »

Author Question: A Kraft ad informing consumers about the company's endorsement of community events is an example of ... (Read 53 times)

tatyanajohnson

  • Hero Member
  • *****
  • Posts: 569
on: Jun 29, 2018
A Kraft ad informing consumers about the company's endorsement of community events is an example of
 a. Corporate advertising c. Advocacy advertising
  b. Image advertising d. Public service advertising

Question 2

In the context of mispredictions about emotions, which of the following statements is true of negative performance disconfirmation?
 A) It occurs when a product makes a consumer feel worse than what it was forecasted to be.
  B) It occurs when a product has been tried and evaluations do not match reviews.
  C) It occurs when consumers do not care about outcomes because they already have strong biases.
  D) It occurs when a product fails to perform how a consumer thought it would.
  E) It occurs when consumers do not switch because they are loyal to a brand.


sierrahalpin

  • Sr. Member
  • ****
  • Posts: 329
Reply #1 on: Jun 29, 2018
Answer to Question 1

B
Image advertising is used to enhance perceptions of a company in a given market. Corporate advertising is used to promote the company behind the different brands. Advocacy advertising is used by companies to stress a particular point of view. Umbrella advertising is not discussed in this chapter.

Answer to Question 2

D


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The Food and Drug Administration has approved Risperdal, an adult antipsychotic drug, for the symptomatic treatment of irritability in children and adolescents with autism. The approval is the first for the use of a drug to treat behaviors associated with autism in children. These behaviors are included under the general heading of irritability and include aggression, deliberate self-injury, and temper tantrums.

Did you know?

When intravenous medications are involved in adverse drug events, their harmful effects may occur more rapidly, and be more severe than errors with oral medications. This is due to the direct administration into the bloodstream.

Did you know?

Though the United States has largely rejected the metric system, it is used for currency, as in 100 pennies = 1 dollar. Previously, the British currency system was used, with measurements such as 12 pence to the shilling, and 20 shillings to the pound.

Did you know?

Most fungi that pathogenically affect humans live in soil. If a person is not healthy, has an open wound, or is immunocompromised, a fungal infection can be very aggressive.

Did you know?

The toxic levels for lithium carbonate are close to the therapeutic levels. Signs of toxicity include fine hand tremor, polyuria, mild thirst, nausea, general discomfort, diarrhea, vomiting, drowsiness, muscular weakness, lack of coordination, ataxia, giddiness, tinnitus, and blurred vision.

The intermediate-disturbance hypothesis of community organization. The intermediate-disturbance hypothesis of community organization.
Chemosynthesis-based community on the East Pacific Rise. Chemosynthesis-based community on the East Pacific Rise.
(a) The relative age ranges of different dating techniques depend upon the half-life of the system u (a) The relative age ranges of different dating techniques depend upon the half-life of the system u
El Niño events release energy El Niño events release energy
A company that makes environmental measuring devices has calculated their revenue and costs as ... A company that makes environmental measuring devices has calculated their revenue and costs as ...
Jia's Fashions recently paid a $2 annual dividend. The company is projecting that its ... Jia's Fashions recently paid a $2 annual dividend. The company is projecting that its ...
Video: Rods and Cones Animation

For a complete list of videos, visit our video library