This topic contains a solution. Click here to go to the answer

Author Question: A Procter & Gamble ad that presents all the company's products and addresses the company's ... (Read 92 times)

Mr.Thesaxman

  • Hero Member
  • *****
  • Posts: 514
A Procter & Gamble ad that presents all the company's products and addresses the company's internationalizatio n strategy is an example of
 a. Corporate advertising c. Advocacy advertising
  b. Image advertising d. Public service advertising

Question 2

Which of the following is a difference between equity theory and the disconfirmation paradigm?
 A) Equity theory is used for positive evaluations of a product where the customer is satisfied, whereas disconfirmation paradigm is used to identify negative features of a product that dissatisfies consumers.
  B) Equity theory concerns the nature of exchanges between competitive marketers and their perceptions, whereas disconfirmation paradigm concerns the nature of exchanges between individuals and their perceptions.
  C) Equity theory focuses on the consumer's inputs and outputs versus those of others, whereas the disconfirmation paradigm focuses on the consumer's predictions and experiences.
  D) Equity theory occurs when there is a discrepancy between consumers' prior expectations and the product's actual performance, whereas disconfirmation paradigm occurs when consumers achieve satisfaction levels higher than expected.
  E) Equity theory deals with consumer satisfaction that is transaction specific, whereas disconfirmation paradigm deals with consumer satisfaction that is relation-specific.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

ladyjames123

  • Sr. Member
  • ****
  • Posts: 346
Answer to Question 1

A
Image advertising is used to enhance perceptions of a company in a given market. Corporate advertising is used to promote the company behind the different brands. Advocacy advertising is used by companies to stress a particular point of view. Umbrella advertising is not discussed in this chapter.

Answer to Question 2

C




Mr.Thesaxman

  • Member
  • Posts: 514
Reply 2 on: Jun 29, 2018
Excellent


pratush dev

  • Member
  • Posts: 321
Reply 3 on: Yesterday
:D TYSM

 

Did you know?

Fewer than 10% of babies are born on their exact due dates, 50% are born within 1 week of the due date, and 90% are born within 2 weeks of the date.

Did you know?

Human neurons are so small that they require a microscope in order to be seen. However, some neurons can be up to 3 feet long, such as those that extend from the spinal cord to the toes.

Did you know?

One way to reduce acid reflux is to lose two or three pounds. Most people lose weight in the belly area first when they increase exercise, meaning that heartburn can be reduced quickly by this method.

Did you know?

The most dangerous mercury compound, dimethyl mercury, is so toxic that even a few microliters spilled on the skin can cause death. Mercury has been shown to accumulate in higher amounts in the following types of fish than other types: swordfish, shark, mackerel, tilefish, crab, and tuna.

Did you know?

In 2006, a generic antinausea drug named ondansetron was approved. It is used to stop nausea and vomiting associated with surgery, chemotherapy, and radiation therapy.

For a complete list of videos, visit our video library