Author Question: A _____ is an independent firm that neither buys nor sells goods but seeks to facilitate the ... (Read 180 times)

big1devin · **on:** Jun 29, 2018

A _____ is an independent firm that neither buys nor sells goods but seeks to facilitate the electronic purchasing process through value enhancement.
a. strategic alliance
b. partnership
c. third-party marketplace
d. horizontal portal
e. None of the above.

Question 2

At which stage of the product life cycle is a firm most likely to move manufacturing operations and facilities abroad?
a. Introduction c. Maturity
b. Growth d. It is equally likely among the stages.

dantucker · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

c

Answer to Question 2

C
Firms move abroad to take advantage of cost savings associated with lower labor costs. Costs become more important in the mature stage of the life cycle. Competitive pressure is also more likely to encourage international or global marketing in the mature stage.