Author Question: In markets where multiple languages are spoken, English is often used in sales promotion. Indicate ... (Read 49 times)

karlynnae · **on:** Jun 29, 2018

In markets where multiple languages are spoken, English is often used in sales promotion.

Indicate whether the statement is true or false

Question 2

When consumers face ambiguity of information and it is hard to determine product quality, they:
A) tend to see the product as inconsistent with their prior expectations.
B) easily understand that the marketer is trying to be deceptive about the product.
C) tend to easily approve the information by experiencing the product.
D) tend to support hypotheses of the product derived from advertising or word of mouth.
E) find attribute recall for the product very easy and long lasting.

kardosa007 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

T
In markets where multiple languages are spoken, and where English is one of the unifying languages, it may be appropriate to use English for sales promotion. India and Switzerland are examples of countries in which English is used to overcome language barriers.

Answer to Question 2

D